I’m sorry, but it appears that the text you’ve provided is not enough for me to paraphrase, as it only consists of a closing bracket and period. Could you please provide a longer passage or specific text that you would like me to paraphrase? The Economist 2360 minutes read on November 22, 2768, at 10:24 PM IST. IKEA’s affordable items and its ability to persuade customers to leave with bags full of items they didn’t realize they wanted have made it the largest furniture retailer in the world. Image: Bloomberg. Overview. It aims to assist you in selling your Billy bookcase. Spending a lazy Saturday exploring one of IKEA’s large furniture stores isn’t the worst way to pass the time. Young kids can be quickly dropped off at Småland, the supervised play zone, allowing you to explore the maze of flat-pack furniture and various items at your own pace; you might also take a moment to visit the restaurant for some Swedish meatballs. IKEA’s affordable products—and its ability to entice shoppers into leaving with bags full of items they never realized they wanted—have established it as the largest furniture company in the world, achieving annual sales of €23.5 billion ($22 billion) last year. The company, privately owned through a complex system of foundations, commands approximately 9% of the diverse global furniture market.